Mumbai: Global denim powerhouse Pepe Jeans London has appointed Rakesh Jallipally as Chief Executive Officer for its India operations, effective July 24, 2025.
This strategic leadership transition marks a critical phase in the brand’s India growth story, aimed at strengthening its market presence and digital retail momentum.
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With over 18 years of cross-functional leadership experience in fashion, retail, and consumer tech, Rakesh Jallipally is widely recognized for scaling high-growth businesses, launching trend-driven platforms, and steering transformation across leading apparel brands.
Before taking charge at Pepe Jeans, Rakesh Jallipally held senior leadership roles at Flipkart, where he was instrumental in launching the youth-centric fashion platform Spoyl and leading the men’s fashion vertical.
Rakesh Jallipally: Blend of Academic Insight and Industry Acumen
He previously served at Reliance Retail, spearheading the launch of AZORTE, and spent nearly a decade at Arvind Fashions Ltd., successfully heading iconic brands such as US Polo Assn. and Flying Machine. He began his career at Raymond Ltd., managing regional retail operations.
A graduate of IIM Lucknow, with a specialization in Marketing and Strategy, Rakesh brings a robust blend of academic insight and industry acumen. His proven ability to align business strategy with evolving consumer behavior positions him well to lead Pepe Jeans’ India operations into its next phase.
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Commenting on his new role, Rakesh Jallipally said, “I am thrilled to join Pepe Jeans, a brand that has shaped denim culture for Indian consumers. I look forward to working with the team to elevate our brand resonance, expand reach, and drive strong consumer connections across the country.”
As India’s fashion landscape becomes increasingly digital and youth-driven, Rakesh’s appointment is expected to bolster Pepe Jeans London’s retail innovation, accelerate e-commerce integration, and strengthen brand equity among Gen Z and millennial audiences.
